Barstool Sports goes Hollywood with massive UTA deal for ‘whole brand’ 2024


In the realm of entertainment, transformations often signal growth and evolution. Such is the case with Barstool Sports, an iconic brand that has recently made waves in Hollywood with its groundbreaking deal with United Talent Agency (UTA). This deal, which encompasses the entirety of the Barstool Sports brand, marks a significant milestone in the convergence of sports, media, and entertainment.

The Rise of Barstool Sports

Established in 2003 by Dave Portnoy, Sports began as a small publication covering gambling and fantasy sports. Over the years, it has evolved into a cultural powerhouse, known for its unfiltered commentary, irreverent humor, and bold personalities. podcasts, blogs, and social media presence have cultivated a loyal fanbase, making it a dominant force in the digital sports media landscape.

The Hollywood Connection

Sports’ foray into Hollywood is not merely a business transaction; it represents a strategic move to expand its reach and influence across multiple platforms. The partnership with UTA, one of the leading talent agencies in the entertainment industry, opens doors to new opportunities in film, television, and branded content. By leveraging UTA’s extensive network and expertise, Sports aims to elevate its brand to new heights.

A Comprehensive Deal

What sets the Barstool-UTA deal apart is its holistic approach. Unlike traditional talent agreements that focus solely on individual talent, this deal encompasses the entire Sports brand. From its flagship personalities like Dave Portnoy and Dan “Big Cat” Katz to its burgeoning roster of content creators, Barstool Sports is positioned to make a splash in Hollywood like never before.

The Impact on Content Creation

With the backing of UTA, Sports gains access to top-tier resources and creative opportunities. This partnership opens doors for original programming, film adaptations, and collaborations with A-list talent. By marrying its distinct brand identity with the storytelling prowess of Hollywood, Barstool Sports is poised to captivate audiences in new and exciting ways.

Embracing New Mediums

In today’s multimedia landscape, content is king.  recognizes the importance of diversifying its content offerings to resonate with a broader audience. Through strategic partnerships and innovative content initiatives, Barstool Sports aims to expand its presence beyond sports-centric content and into mainstream entertainment. From scripted series to documentary features, the possibilities are limitless.

The Future of Barstool Sports

As Sports embarks on its Hollywood journey, the future looks brighter than ever. With UTA by its side, the brand is primed to make a splash on the silver screen and beyond. By staying true to its roots while embracing new opportunities, Barstool Sports continues to redefine the intersection of sports, media, and entertainment.

Expanding Audience Reach

One of the primary goals of Sports’ Hollywood venture is to expand its audience reach beyond its core demographic. While the brand has built a strong following among sports enthusiasts, it recognizes the importance of appealing to a broader audience. Through strategic partnerships and content collaborations, Sports aims to engage with viewers who may not traditionally identify as sports fans. By tapping into diverse interests and cultural trends, Sports seeks to establish itself as a cultural phenomenon with universal appeal.

Leveraging Brand Synergy

The synergy between Barstool Sports and Hollywood extends beyond content creation; it encompasses brand partnerships and cross-promotional opportunities. As Sports aligns itself with Hollywood’s elite, it gains access to a vast network of brands and advertisers eager to connect with its audience. Through integrated marketing campaigns and co-branded initiatives, Barstool Sports can amplify its presence across multiple platforms and solidify its position as a market leader.

Innovating in Digital Media

In the age of digital media, adaptability is key to sustained success. Sports has demonstrated a remarkable ability to evolve with changing consumer preferences and technological advancements. By embracing emerging platforms and experimenting with new formats, Barstool Sports remains at the forefront of digital innovation. From live streaming events to interactive content experiences, Barstool Sports continues to push the boundaries of what’s possible in the digital realm.

Fostering Creative Freedom

Central to Sports’ ethos is the notion of creative freedom. Unlike traditional media outlets bound by editorial constraints, Sports prides itself on its unfiltered and uncensored approach to content creation. With its Hollywood partnership,  Sports retains full creative control over its projects, ensuring that its unique voice and perspective remain intact. This commitment to authenticity resonates with audiences and sets Sports apart in an increasingly crowded media landscape.


The partnership between Barstool Sports and United Talent Agency signals a new chapter in the brand’s storied history. As it ventures into the world of Hollywood, Barstool Sports remains committed to its core values of authenticity, humor, and innovation. With a powerhouse team and boundless creativity, the future is limitless for Barstool Sports and its legion of fans.



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